With the 2012 NASCAR season ready to kick-off, 3M is excited to tell you about their efforts at the racetrack this year. 3M is heavily promoting the brand along with 3M™ Window Film at seven select NASCAR races this season, and we wanted to let you know of the promotions and initiatives that are taking place.
At each NASCAR race event, 3M will have a booth display displaying 3M Window Film; 3M will have a demonstration car with Crystalline 70 and Color Stable 35 applied. The driver side and passenger side windows will have an interactive QR code sticker applied to the outside to help visitors learn even more about 3M Window Film. Those visitors can also find out where to have 3M Window Film installed in their area. 3M will send the location directly to their inbox with a link to the residential and automotive coupons, helping drive customers directly to those dealers.
Those who attend the booth will obtain a 15% off coupon for automotive window film ($250 minimum order) and residential installations ($1,000 minimum order). 3MM will be giving away hats throughout the day, and one consumer will receive a free window film installation each day (up to a $250 value). To coincide with this, 3M will update content from each race location via their Facebook page so users can follow activity throughout the events at each race.
See below for the races and dates at which we will be promoting 3M Window Film:
- Daytona (2/23, 2/24, 2/25, 2/26)
- Loudon (7/14, 7/15)
- Bristol (8/24, 8/25)
- Chicago (9/15, 9/16)
- Dover (9/29,9/30)
- Kansas (10/20, 10,21)
- Phoenix (11/10, 11/11)
